All things vegan, including fashion, captures the minds of millennials and GenZ as they say no to products made by harming animals, in a bid to save the earth and its animals
For Paresha Shah, 68, a resident of South Mumbai, vegetarianism has been a part of her life. Paresha has never eaten anything else other than vegetarian food since she was born, but that was just a practice she was taught to follow as an integral part of her religion. But as an adult, Paresha made the choice to dress up only in clothes which were not manufactured by harming animals. That is, she chose not to wear silk or any other artificial clothes and accessories made from animal skin, larvae and other parts. She chose to give up even on pearls too.
“She attended both her daughters’ and grand daughters’ weddings in clothes not made of any material crafted by harming animals, including silk. For me, my mother is a style icon, who’s followed vegetarianism strictly for over five decades, when most of us hadn’t even heard of it,“ says Rima, Paresha’s younger daughter.
Veganism as a concept has been followed by many celebrities and commoners for over a decade now. Thanks to increased awareness about protection of the environment, the trend which was limited to eating habits has been fast spreading to dressing for adults as well as children, home décor, accessories, etc. People, mostly millennials or GenZ, are fast opting for vegan materials and accessories to save animals and planet Earth.
Prateeksha, 22, a corporate lawyer has gradually started opting for vegan clothes, bags and other accessories. “Right now, the choices are limited in the Indian market, but I have quite a few things which are totally animal fat or skin free. I use make-up which is totally free of animal fat. I also have some vegan clothes and a vegan bag,“ she said.
“Increasing awareness about protection of animals and the environment is definitely a factor behind the preference for vegan fashion. Youngsters nowadays opt for vegan clothes and accessories more than other age groups. The trend is here to stay and is the future of fashion,“ says Nisha Rawal Mehra, Founder, Roots and Wings.
“Animal fat has long been used to manufacture cosmetics and many women used to stay away from using such products also due to their religious beliefs. But now they have an option to choose vegan make-up,“ said Praful Gupta, a retailer from Ahmedabad.
Even PETA supports the cause of vegan fashion. The organisation, which has been fighting for the rights of the animals for a long time, has provided a platform for vegan businesses to connect with animal lovers. Vegans or animal lovers can now log on to PETA’s website and find information related to vegan fashion with a single